[Télécharger] The Copywriter's Handbook, Third Edition: A Step-By-Step Guide to Writing Copy That Sells de Robert W. Bly,Barry Abrams,Tantor Audio Pdf Ebook

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Auteur : Robert W. Bly,Barry Abrams,Tantor Audio
Catégorie : Livres anglais et étrangers,Business & Investing,Job Hunting & Careers,Guides
Broché : * pages
Éditeur : *
Langue : Français, Anglais

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed are:Eight headlines that work-and how to use them11 ways to make your copy more readable15 ways to open a sales letterThe nine characteristics of successful print adsHow to build a successful freelance copywriting practice15 techniques to ensure your e-mail marketing message is opened  This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and email-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Télécharger The Copywriter's Handbook, Third Edition: A Step-By-Step Guide to Writing Copy That Sells de Robert W. Bly,Barry Abrams,Tantor Audio Francais PDF

The Copywriter’s Handbook - Stafforini ~ The copywriter’s handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. p. cm. Includes bibliographical references and index. ISBN-10: 0-8050-7804-5 ISBN-13: 978-0-8050-7804-6 1. Advertising copy. 2. Business writing. I. Title. HF5825.B55 2006 808'.066659—dc222005050345 Henry Holt books are available for

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